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September 11, 2007
By: TOM BRANNA
Editor
Through its Liberty Interactive division, Liberty Media has purchased a minority stake in Borba, the manufacturer of drinkable and topical skin care formulas. The move could have a major impact on the cosmetic industry, since Liberty’s Interactive division also oversees home shopping channel QVC. In just over a year, Borba has sold nearly $5 million in product through QVC, according to sources. This isn’t Liberty’s first entry into personal care. The company already holds shares in Bare E...
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